中医药已传播到196个国家和地区，是中华民族五千多年文明的结晶，在全人类健康事业中发挥着越来越重要的作用。为传播与弘扬中医药文化，培养中医药国际化人才，进一步促进文明互鉴，民心相通，服务构建人类卫生健康共同体，同时也为全球大学生搭建更高水平的学术交流平台，拓展国际视野和跨学科研究能力，世界针灸学会联合会秘书处和上海中医药大学中医药国际化发展研究中心联合举办“同仁堂国药杯”第五届全球大学生中医药国际化征文活动，具体内容如下：

活动周期：2023年5月－11月

参赛人：在校大学生（本专科、硕士、博士在读），无国籍和高校专业限制。

论文主题：

【主赛道】

围绕中医药国际化相关的内容。包括但不限于：中医药海外发展研究、海外针灸研究、中药海外种植研究、中医药的环境价值研究、中医药文化传播研究、中医现代化国际展望、世界传统医学研究、中医药企业海外发展、中医药国际援助等，不限于此，可从宏观出发，也可着眼中医药国际化发展的某个具体内容展开，对中医药国际化进行跨学科研究。

【专题赛道】

风采赛道：我与中医药走向世界的故事

叙述自己与中医药的“缘分”，中医药在走向世界的过程中自己的参与、感受、想法、建议。以亲身经历为线索，以小见大，体现中医药走向世界的足迹。

创意赛道：中医药老字号的国潮焕新、国际传播

在数字时代、信息时代，结合现代传播方式、科技水平、消费方式等，提出对于中医药老字号品牌与产品的焕新建议与实践方案，包括：产品设计、品牌打造、营销方案、广告文创、传统工艺、非遗传承等的青年提案。

论文语言：中英文不限，字数3000-10000字为宜，同时提交200～300字中英文摘要。

参与方式：扫描下方二维码或点击链接（https://jinshuju.net/f/Hz6GZ9），填写报名表单，并在报名截止日期前按要求发送邮件提交论文的则报名成功。

参赛论文请于8月31日前，将文章保存为Word文档发至contact@wfas.org.cn，邮件标题请注明“国际化征文+参与赛道”，邮件中写明作者的姓名、学校，信息需与报名表单中一致。

评选方式：

1. 由大赛评审组专家进行论文初筛，筛选符合要求的论文进入初赛。

2. 本次大赛以培养中医药国际化人才为初衷，选手应具备相应的传播能力，初赛选手需围绕自己的论文主题制作中医药网络传播短视频作品发布至网络平台（可计算传播量的自媒体即可）。决赛名额50%由专家评选论文产生，另外50%由作品的网络平台总播放量排名产生，进入复赛选手，组委会将提供电子参赛证书并标注作品传播量。

3. 决赛采取线上线下结合的方式，选手进行论文汇报，评委依据现场汇报表现及论文打分。

奖励方式：

1. 经过专家评审、网络评审。【主赛道】拟评选出一等奖论文2篇，每篇奖励人民币10000元；二等奖论文6篇，每篇奖励人民币6000元；三等奖论文10篇，每篇奖励人民币3000元；优秀论文奖与优秀组织奖若干。【专题赛道】拟评出风采展示奖、金点子创意奖共10篇，各奖励人民币3000元（证书注指导教师）。

2. 协办刊物将选取部分论文发表，组委会拟择机出版论文集。

3. 获奖者优先获得同仁堂国药实习、就业机会。

协办刊物：《中医杂志》《Journal of Traditional Chinese Medicine》《中华中医药杂志》《中国中医药信息杂志》《国际中医中药杂志》《中国针灸》《针刺研究》《世界针灸杂志》《Chinese medicine and culture》《中医药文化》《中医健康养生》

支持单位：北京同仁堂国药有限公司、国家中医药管理局中医师资格认证中心

特别提示：同一篇论文不可同时参与多个赛道；参赛文章必须为未公开发表的文章，已公开发表过的文章不得参加，如文章被发现违规，将被取消参赛资格；选手发布至各媒体平台的短视频作品需符合相应平台要求，视频被禁播或封号则播放数据以零计算。

全球大学生中医药国际化征文活动组委会

2023年5月18日

"Tong Ren Tang Chinese Medicine Cup" 5th World Essay Competition for College Students: Internationalization of Traditional Chinese Medicine

Traditional Chinese Medicine (TCM) including acupuncture-moxibustion has been spread to 196 countries and regions. As the crystallization of more than 5000 years of Chinese civilization, TCM has been playing a significant role in human health. For the purposes of reflecting the global picture of TCM, promoting mutual learning of cultures and people-to-people bond, contributing to a Global Community of Health for all, and offering a high-level exchange platform for international talents, “Tong Ren Tang Chinese Medicine Cup" 5th World Essay Competition for College Students: Internationalization of Traditional Chinese Medicine will be held. The competition is co-organized by the Secretariat of World Federation of Acupuncture-Moxibustion Societies (WFAS) and the Center for International Development of TCM of Shanghai University of Traditional Chinese Medicine.

Competition duration: From May to November, 2023

Participants: College students (junior college students, undergraduates, postgraduates, and doctoral candidates), with no restriction to nationality, university or major.

Topics and theme:

【Main group】 

The essay submitted should feature internationalization of TCM, including but not limited to researches on the worldwide or local development of TCM, acupuncture-moxibustion, Chinese herbal medicine, traditional medicine, etc.; environmental value of TCM; cultural communication of TCM; modernization of TCM; cross-disciplinary studies related to TCM; overseas development of Chinese medicine enterprises; and international aid services by TCM. You may either approach the internationalization of TCM from a macroscopic perspective or zoom in on a specific angle.

【Featured groups】

Experience-sharing group: My story with TCM going global

Tell the story of your encounter with TCM, as well as your involvement, feelings, thoughts, and suggestions of its internationalization. Based on your personal experiences, your essay is also expected to project a larger picture of TCM going global.

Creative group: Innovative development and international communication of time-honored TCM brands

Propose your suggestions and strategies to rejuvenate time-honored TCM brands as well as their products in this digital and information age through modern ways of communication, consumption, technology advancement, etc. Your proposal may include product design, brand building, marketing plan, advertising and original design, traditional crafts, inheritance of intangible cultural heritage, etc.

Language: The essay shall be written in Chinese or English, with total words of 3,000 - 10,000. An abstract of 200 - 300 words in both Chinese and English is also required.

How to participate: 

Scan the QR code below or click the link (https://jinshuju.net/f/Hz6GZ9) and make sure to finish the sign-up procedure by filling the registration form and submitting your essay via email before the deadline.

Please send your essay in WORD format to contact@wfas.org.cn no later than August 31st, 2023. Please use "Essay TCM internationalization + [Group]" as the subject, and present your name and university in the email. The information should be consistent with that you submit in the registration form.

Competition Rules:

1. Experts of the review group will conduct the preliminary screening of papers, and select the papers that meet the requirements to enter the preliminary competition.

2. The competition aims to cultivate international talents of TCM, and the contestants should have the ability of bringing TCM culture to the masses. On this account, preliminary contestants are required to create short TCM-themed videos based on their papers and post them on network platforms where number of views is shown and can be calculated. 50% of the finalists are selected by experts, and the other 50% are generated according to the ranking of promotion effect of the videos. Contestants who enter this round will be awarded an e-version certificate with the view count of their work indicated on it.

3. The final will be held in hybrid form both online and on-site. The contestants make presentation of their papers, and the experts grade their papers according to the performance of presentation and the quality of essays.

Rewards:

1. Winners will be decided through expert review and online voting. 【Main group】 Two 1st Prize winners, with a reward of RMB 10,000 each; Six 2nd Prize winners, with a reward of RMB 6,000 each; Ten 3rd Prize winners, with a reward of RMB 3,000 each; Excellence Award winners and Excellent Organizers will also be selected.

【Featured groups】 Ten Impressive Presentation Award and Original Creation Award winners altogether, with a reward of RMB 3,000 each.(Tag guide)

2. Winning essays may be published by the supporting publications and may be included into the Book of Essays published by the organizers.

3. Winners will be given priority when seeking internship or employment in Beijing Tong Ren Tang Chinese Medicine Company Limited.

Supporting Publications: 

Journal of Traditional Chinese Medicine (Chinese and English versions);

China Journal of Traditional Chinese Medicine and Pharmacy;

Chinese Journal of Information on Traditional Chinese Medicine;

International Journal of Traditional Chinese Medicine;

Chinese Acupuncture and Moxibustion;

Acupuncture Research;

World Journal of Acupuncture-Moxibustion;

Chinese Medicine and Culture (Chinese and English versions);

TCM Healthy Life-Nurturing

Supporting Organizations: 

Beijing Tong Ren Tang Chinese Medicine Company Limited

TCM Practitioners Qualification Certification Center of National Administration of Traditional Chinese Medicine of China

Note: 

One piece of work shall only be submitted to one group. This competition only accepts essays not published before. Any essay found to have already been published will be disqualified for this competition. Besides, short videos should follow the regulations of specific media platforms. If the video is banned due to any violation, its view number will be counted as null.

Organizing Committee of World Essay Competition for College Students: Internationalization of Traditional Chinese Medicine

May 18th, 2023