中医药已传播到196个国家和地区，在历史与当下均为人类健康做出了重要贡献，是人类文明的瑰宝。为传播与弘扬中医药文化，培养中医药国际化人才，进一步促进文明互鉴，民心相通，服务构建人类卫生健康共同体，同时也为全球大学生与青年中医搭建更高水平的学术交流平台，拓展国际视野和跨学科研究能力，世界针灸学会联合会秘书处和上海中医药大学中医药国际化发展研究中心联合举办“继洲杯”第七届全球大学生中医药国际化征文比赛活动，具体内容如下：

　　一、活动周期：2025年9月－11月

　　二、参赛人：在校大学生（本专科、硕士、博士在读），无国籍和高校专业限制。各中医药企业单位管培生、实习生等青年中医药从业者。

　　三、参赛论文主题设置：

　　论文共分为三个赛道，可任选赛道参与大赛。不同文章可投稿不同赛道，同一篇文章不可重复参加不同赛道。

　　【行业赛道】

　　内容涵盖中医药海外发展研究、海外针灸研究、中药海外种植研究、中医药与人工智能融合发展、中医药文化传播、中医药国际媒体内容、中医现代化国际展望、世界传统医学比较、中医药企业海外发展、中医药国际援助等方向。研究包括但不限于以上内容，亦可立足宏观视野，聚焦中医药国际化进程中的具体议题，开展多维度跨学科探索。

　　文章要求为：语种可为中文或英文，采用学术论文体例，字数5000至10000字；并附200至300字中英文摘要。

　　【风采赛道】：我与中医药走向世界的故事

　　叙述自己与中医药的“缘分”，中医药在走向世界的过程中自己的参与、感受、想法、建议。以亲身经历为线索，以小见大，看到中医药在世界各地生根发展的呈现状态，体现中医药走向世界的足迹。

　　文章要求：语种可为中文或英文，散文、叙述文为主，字数5000字为宜，图文并茂，同时提交200～300字中英文摘要。

　　【创新赛道】：中医药专病、技法、特色科室等国际传播与创新方案

　　在数字时代、信息时代，结合现代传播方式、科技水平、消费方式等，提出对于中医药特色疗法、名医传承在实践中的焕新建议与方案，包括：产品与服务设计、品牌打造、营销方案、非遗传承、科室建设、病人（用户）管理等。

　　文章要求：语种可为中文或英文，文体不限，字数5000字为宜，图文并茂，同时提交200～300字中英文摘要。

　　四、大赛阶段

　　9月1日—10月19日，初赛阶段

　　10月20日—11月中旬，复赛阶段

　　11月中下旬，决赛

　　五、参与方式

　　扫描上方二维码或点击链接（https://jsj.top/f/Xfm5yZ，加入活动预报名群，填写报名表单，并在报名截止日期前按要求发送邮件提交论文，则报名成功。

　　参赛论文请于北京时间10月19日24:00前，将文章保存为Word文档发至contact@wfas.org.cn，邮件标题请注明“国际化征文+参与赛道”，邮件中写明作者的姓名、学校，信息需与报名表单中一致。

　　无微信的国外参赛同学，则请在邮件中注明作者的学校、国籍、民族、姓名、性别、年龄、专业、年级和联系电话。

　　邮件命名示例：国际化征文+行业赛道。

　　六、评选方式

　　1.初赛由大赛评审组专家进行论文初筛，筛选符合要求的论文进入复赛。进入复赛后开始进行短视频的制作与发布。

　　2.本次大赛以培养中医药国际化人才为初衷，选手应具备相应的传播能力，选手需围绕自己的论文主题制作中医药网络传播短视频作品发布至网络平台（可计算传播量的自媒体即可）。决赛名额50%由专家评选论文产生，另外50%由作品的网络平台总播放量排名产生，进入复赛选手，组委会将提供电子参赛证书并标注作品传播量。

　　3.决赛由选手进行论文汇报（PPT形式），评委依据现场汇报表现及文章内容打分。

　　4.决赛中单独设置短视频评审；进入决赛的短视频作品作者录制3分钟视频进行创作阐释；评委依据作品质量、创意、作者表达、大赛期间传播量等，为短视频单独打分并排名。

　　七、奖励方式

　　【行业赛道】拟决出一等奖论文2篇，每篇奖励人民币10000元；二等奖论文6篇，每篇奖励人民币5000元；三等奖论文10篇，每篇奖励人民币2000元。

获奖结果由决赛产生，将行业赛道决赛评委打分结果由高至低排列，第1-2名获得一等奖，第3-8名获得二等奖，第9-18名获得三等奖。

　　【风采赛道】拟决出风采展示奖共8篇，各奖励人民币2000元。

获奖结果由决赛产生，将风采赛道决赛评委打分结果由高至低排列，第1-8名获得风采展示奖。

　　【创新赛道】拟决出新锐创意奖共8篇，各奖励人民币2000元。

获奖结果由决赛产生，将创新赛道决赛评委打分结果由高至低排列，第1-8名获得新锐创意奖。

　　【短视频】拟决出短视频奖6条，各奖励人民币1500元。

　　获奖结果由决赛产生，将短视频决赛评委打分结果由高至低排列，第1-6名获得短视频奖。

　　特别提示：同一篇论文不可同时参与多个赛道；参赛文章必须为未公开发表的文章，已公开发表过的文章不得参加，如文章被发现违规，将被取消参赛资格；选手发布至各媒体平台的短视频作品需符合相应平台要求，视频被禁播或封号则播放数据以零计算。

全球大学生中医药

国际化征文活动组委会

2025年8月31日

"Jizhou Cup" 7th World Essay Competition for College Students: Internationalization of Traditional Chinese Medicine

Traditional Chinese Medicine (TCM) including acupuncture-moxibustion has been spread to 196 countries and regions, making significant contributions to human health both historically and in the present era. It is a treasure of human civilization. For the purposes of reflecting the global picture of TCM, promoting mutual learning of cultures and people-to-people bond, contributing to a Global Community of Health for all, and offering a high-level exchange platform for international talents, “Jizhou Cup” 7th World Essay Competition for College Students: Internationalization of Traditional Chinese Medicine will be held. The competition is co-organized by the Secretariat of World Federation of Acupuncture-Moxibustion Societies (WFAS) and the Center for International Development of TCM of Shanghai University of Traditional Chinese Medicine.

1.Competition duration

From September to November, 2025

2.Participants

College students (junior college students, undergraduates, postgraduates, and doctoral candidates), with no restriction to nationality, university or major. Young TCM practitioners, including management trainees and interns at various TCM enterprises and institutions.

3.Topics and theme

The essays are divided into three groups. Participants may choose any group to enter. Different essays can be submitted to different groups, but the same paper cannot be submitted to multiple groups.

【Professional group】

The essay submitted should include but not limited to researches on the worldwide or local development of TCM, acupuncture-moxibustion, Chinese herbal medicine, traditional medicine, etc.; environmental value of TCM; cultural communication of TCM; modernization of TCM; cross-disciplinary studies related to TCM; overseas development of Chinese medicine enterprises; and international aid services by TCM. The essay may include but is not limited to the above topics. Participants may also adopt a macro perspective to explore specific issues in the internationalization of TCM and conduct multidimensional, interdisciplinary investigations.

Language: The essay shall be written in Chinese or English and must adhere to the conventions of academic writing, with total words of 5,000 - 10,000. An abstract of 200 - 300 words in both Chinese and English is also required.

【Experience-sharing group】: My Story with TCM Going Global

Tell the story of your encounter with TCM, as well as your involvement, feelings, thoughts, and suggestions of its internationalization. Based on your personal experiences, the essay may offer a microcosm of TCM's global reach, tracing its footsteps as it takes root and flourishes around the world.

Language: The essay shall be written in Chinese or English and should be primarily written in the style of prose or narrative nonfiction, with total words of about 5,000 and pictures. An abstract of 200 - 300 words in both Chinese and English is also required.

【Innovation group】: Global Promotion and Innovation of TCM Specialized Therapies, Techniques, and Clinical Departments

In the digital and information age, by integrating modern communication channels, technological advancements, and evolving consumer behaviors, the essay should propose innovative strategies and practical solutions for revitalizing TCM's characteristic therapies and master inheritance. It may include product and service design, brand building, marketing strategies, intangible cultural heritage preservation and transmission, clinical department development and Patient (user) management.

Language: The essay shall be written in Chinese or English, with total words of about 5,000 and pictures. An abstract of 200 - 300 words in both Chinese and English is also required.

4.Competition round

September 1 - October 19:

Preliminary Round

October 20 - Mid-November:

Semi-final Round

Mid-to-Late November:

Final Round

5.How to participate

Scan the QR code above or click the link (https://jsj.top/f/Xfm5yZ) to join the group and make sure to finish the sign-up procedure by filling the registration form and submitting your essay via email before the deadline.

Please send your essay in WORD format to contact@wfas.org.cn no later than 24:00 Beijing Time, October 19, 2025. Please use "Essay TCM internationalization + [Group]" as the subject, and present your name and university in the email. The information should be consistent with that you submit in the registration form.

For international participants without WeChat, please include the following information in your submission email: Author's school, nationality, ethnicity, full name, gender, age, academic major, year of study, and contact number.

Email subject line example: Essay TCM internationalization + Professional Group

6.Competition Rules

1.Experts of the review group will conduct the preliminary screening of papers, and select the papers that meet the requirements to enter the semi-final competition. Participants who advance to the semi-finals will be required to create and post short video content.

2.The competition aims to cultivate international talents of TCM, and the contestants should have the ability of bringing TCM culture to the masses. On this account, semi-final contestants are required to create short TCM-themed videos based on their papers and post them on network platforms where number of views is shown and can be calculated. 50% of the finalists are selected by experts, and the other 50% are generated according to the ranking of promotion effect of the videos. Contestants who enter this round will be awarded an e-version certificate with the view count of their work indicated on it.

3. In the final round, participants will deliver presentations of their essays (using PowerPoint slides). Judges will score based on both the live presentation performance and the content of the essay.

4. There is short video evaluation in the final round, authors of short videos must record a 3-minute explanation video detailing their creating process. Judges will evaluate and rank these videos separately based on quality, creativity, expression and views during the competition period.

7.Awards

【Professional group】

First Prize (2 winners): RMB 10,000 per essay

Second Prize (6 winners): RMB 5,000 per essay

Third Prize (10 winners): RMB 2,000 per essay

Awards will be determined by ranking judges’ scores from the finals in descending order. The 1st and 2nd place winner will receive the First Prize, the 3rd to 8th place winners will receive the Second Prize and the 9th to the 18th place winners will be awarded the Third Prize.

【Experience-sharing group】

Impressive Presentation Award (8 winners): RMB 2,000 per essay

Awards will be determined by ranking judges’ scores from the finals in descending order. The top 8 winners will win the Impressive Presentation Award.

【Innovation group】

Innovation Award (8 winners): RMB 2,000 per essay

Awards will be determined by ranking judges’ scores from the finals in descending order The top 8 winners will win the Innovation Award.

【Short Video】

Short Video Award (6 winners): RMB 1,500 per video

Awards will be determined by ranking judges’ scores from the finals in descending order The top 6 winners will win the Short Video Award.

Note:

One piece of work shall only be submitted to one group. This competition only accepts essays not published before. Any essay found to have already been published will be disqualified for this competition. Besides, short videos should follow the regulations of specific media platforms. If the video is banned due to any violation, its view number will be counted as null.

Organizing Committee of World Essay Competition for College Students: Internationalization of Traditional Chinese Medicine

Aug 31st, 2025